![]() Battery life was a big problem, especially in cold conditions. ![]() “We know from our research that 30% of our audience break a phone,” Helliwell explained, “and we also know there are 8.9 million people in the UK who are active in the outdoors, and double that who’d like to be.”Īs a snowboarder who spends a lot of time outdoors, he knew that phones breaking wasn’t the only issue. The Cat phone was a runaway success, so when they started talking to Land Rover about making a similarly tough model for outdoor enthusiasts, Bullitt knew they had a good foundation to build on. ![]() Set up by three former Motorola employees, Bullitt had previously teamed up with Caterpillar to make the Cat phone – an especially rugged device aimed at tradesmen that can “sit in a toolbox and get bashed around without breaking”. “We’re the UK’s only remaining mobile phone maker,” explained John Helliwell, the senior brand manager from Bullitt, “and we specialise in building phones for niche audiences, with specific requirements.” Land Rover Explore Outdoor PhoneĪVAILABLE FROM: April, in Cotswold Outdoor and Snow + Rock stores, plus the Land Rover Explore website. ![]()
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